Don't Duck It

          Don’t Duck It is a social media campaign that works under the ‘Passionately You’ Cervical & Breast Cancer Awareness Campaign which is voluntary cooperated between Assunta Hospital, Asia Assistance, Jaya One and PJ Live Arts.

         ‘Passionately You’ was aimed to increase awareness and early detection of cervical and breast cancer among the community aged between 18 up to 45 years old. It also helps in fund raising for Assunta Hospital Foundation’s Social Welfare Fund which provides subsidized treatment for those cancer patients from low income group.

         In order to trigger more attentions from the public towards this campaign, Don’t Duck It Party was organized by using several social media such as Twitter, Facebook and Blogs with the purpose to reach further mass and spread the important messages of the campaign.

       ‘Passionately You’ was 2months on-going campaign which starting from 1^st of October until 30^th of November 2011. The party was held on the 22^nd of October 2011 (Saturday) at Palm Square which located in Jaya One, Petaling Jaya. The party began at 12pm until 10pm and it was carried out with a lot of fun activities such as FREE breast examination and on-site vaccination at a special promo price, acoustic performance by Tony Leo, cheerleading performance by CHARM, the Don’t  Duck It Party Moves flash mob. Moreover, Amber Chia, Malaysia Famous Model has also attended the party to show her support toward the campaign.

       There are still a lot of people unaware that breast cancer is the No.1 cause of cancer deaths among Malaysian. This campaign provides a deeper understanding on the causes and preventions for Cervical & Breast Cancer to all the women. Even though the party has over, you can still show your support toward the campaign by getting your friends to pledge to keep the message goes continually and stronger!   




Group Member

Wong Sin Ru 0902027

Lim Pui Yoke  0901427

Terrance Tam Kian Fui 0901777

Tan Yen Jun 0903972

Wennie Sim 0904854